STRENGTH TO SEND IT —
SEASON AFTER SEASON
Performance support for serious ski days.
Built for the mountains
Powder Fitness helps skiers and riders stay strong, mobile, and resilient for big terrain and long seasons.
Founded by Frank Baptiste, CSCS, the system draws on two decades of coaching at the intersection of performance and injury recovery—helping clients rebuild, return, and level up.
Meet Frank Baptiste
Founder of FranklyFitness and Powder Fitness, Frank Baptiste, CSCS is a Vermont-raised Certified Strength & Conditioning Specialist “born from ice,” making his first turns at Cochran’s Ski Area before racing in high school under Jim Price.
Formerly NYC-based as a pre & post-hab strength coach, he’s spent nearly two decades helping executives, actors, entrepreneurs, and athletes build resilient bodies. He’s presented Grand Rounds at Hospital for Special Surgery and has been featured in Forbes, The Wall Street Journal, Health, USA Today, and Bicycling.
Today he helps skiers and mountain athletes build strength, mobility, and durability for long seasons—and the adventures of a lifetime.
Lodge movement systems
Short, ski-specific prep and recovery sessions designed for heli-ski lodges, guiding operations, and mountain resorts.
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QR-based movement guides
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pre-ski warmups
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post-ski recovery
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guest wellness programming
1-on-1 Virtual coaching
Train year-round with a coach trusted by executives, athletes, and lifelong skiers returning from injury.
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live Zoom coaching + customized programming
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ski-specific strength + mobility
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back & joint resilience
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breath and nervous system training
Real Athletes. Real Results.
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After injuring my back, I missed an entire ski season... Feeling hopeless, I started training with Frank on a strong recommendation from a coworker. From our first session, Frank helped change my mindset around my pain, while improving my strength and mobility.
Within just weeks of training, my pain was significantly lower. I returned to skiing and soon after began ski touring and surfing for the first time. Now at age 38, I feel stronger than ever.
Frank not only helped fix my back pain—he inspired me to set new athletic goals that have brought immense joy to my life.
— Eric Rains, New York City
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I trained with Frank in preparation for my snowboard trip to Alaska. Frank's fitness program is by far the best training I have ever done. He is thoughtful and caring, explaining the how and why of each movement.
I arrived in Alaska with a whole new mindset and body, ready to shred some of the most intense terrain on the planet. I am eternally grateful for Frank, and still to this day, use FranklyFitness as a model for my workout routines.
— “Smitty” Andrew Smith, Jackson Hole, WY
Why I Built Powder Fitness
Powder Fitness is rooted in a dream that began when I moved to Jackson Hole with a simple mission: ski 100 days. It wasn’t about glory. It was about gravity, flow, freedom—and reconnecting to something deeper.
For me, skiing has always felt like the highest expression of movement. Linking high-speed turns through untracked powder is like leaving your soul’s signature in the snow. There’s no better feeling.
Back in 2009, just a few years into my coaching career, I left NYC and moved west with the idea of building something for mountain athletes. But life pulled me back east—into New York’s film and fitness world, training actors, working with luxury resorts, and leading corporate wellness programs.
A decade later, a client-turned-friend invited me on a ski-touring trip to New Zealand. More adventures followed—British Columbia, Patagonia, and Alaska's Chugach Mountains—where the scale of the terrain brings everything into focus.
Powder Fitness is my return to the mountains, and my way of helping others prepare for theirs. It’s built for skiers who train with purpose—and who find their freedom on the steep, the deep, and the wild.
Partner With Powder Fitness
Coaching inquiries and lodge partnerships welcome.